The Dilemma Facing Restaurants and Cafes. #RedwallInsights For close to three months their customers have invested (time and money) in home cooking introducing a new normal and learning to live without restaurant or cafe food. What was seen as a necessity before COVID19, visiting a restaurant is now seen as a luxury by a good segment of food customers. Lockdown home cooking has thought them; ✍ That one can save close to 40% by cooking for themselves, ✍ New cooking skills and recipes for their favorite foods. Cooking is a new hobby to many ✍ They can't wait for 15 minutes for a meal in your restaurant yet they could have prepared theirs at home in the same minutes. ✍ They can live without restaurant chaos. And so much more. Marketers have been warning us about consumer behavior changes as a result of COVID19, it's time to ask them what they exactly meant. Restaurant owners must take these changes seriously. It's time to sell beyond just food and offer your customers an experience that directly satisfies their emotional needs when they visit your restaurant. ❇ Expect your clients to be very price-sensitive than ever before. ❇ Reduce the order processing time as much as possible. ❇ Offer more of convenience through delivery services. ❇ Train your staff in customer care regularly. ❇ It's time to capture as much customer feedback in the shortest time as possible and make meaning insights. ❇ Monitor and analyze the changes in your customers' buying patterns. ❇ It's time to craft your advertising messages differently. I have helped restaurant and cafe businesses achieve more for the past 8 years through consultancies and I can authoritatively advise you that times have changed and you ought to trade differently. How differently are you operating your food business? #BusinessInsights
