Do you know where most of your customers come from?
Before investing any money in digital campaigns, it is crucial to understand the top sources of traffic for your clients and what influences their buying decisions. Along the customer value journey, customers' choices are commonly influenced by a combination of their OWN influence (personal preferences), OTHERS' influence (friends, family, and loyal customers), and OUTER influence (Adverting and Marketing Communications).
What are the top 3 sources for your customers?
1. Social Media
2. Referrals
3. Online Search
4. Walk In / Direct Contacts
5. Content Marketing
6. Blogs
7. Emails etc
In order to allocate your resources for the best outcomes based on your marketing goal, it is helpful to understand your consumer traffic sources and influence zones. Spend more money on social media ads, for instance, if the majority of your clients originate from these platforms. If word-of-mouth recommendations are the main source, you might need to consider developing loyalty programmes. When it's largely from outer influences, content marketing may be worth your attention.
Before launching a marketing campaign, it is critical to conduct a thorough Traffic Source Audit; For professional assistance, please contact me. +256700227099
